The Northern California Toyota Dealers Association came to us as a sponsor of the CSUF Bulldog Football Season. The group initially decided to co-brand with Fresno State and Bulldog Men's Football for 5 home games starting the week leading up to the second home game, during the 2015 season. This timing went well, in the fact they received additional exposure flying the skies over events like ClovisFest here in Central California. The impressions were huge. The campaign lasting roughly 3 months generated over 3 million direct impressions and countless social media engagement posts as well as tremendous local and national media attention. Based upon such a successful campaign the group has stayed on the airship through numerous campaigns and still utilizes aerial in their marketing efforts
Toyota's "Lets Go Places" messaging and corporate branding on the airship also made a tremendous impact at the ClovisFest event. The only other corporation represented at the event was ReMax Real Estate. Being the only corporate brand tied to the local college team as well as the only airship, meant that the media and fans were eagerly engaging with the airship and crew. Social media interaction included Facebook, Twitter Instagram, and a surprising number of YouTube videos, showcasing that this medium and campaign was very well received. Additionally Bulldog Blitz skydivers were on hand at flights throughout the campaign and engaged fans on the ground as well, furthering the community involvement of such a great client.