The client American Pistachio Growers is an agricultural commodity marketing group. Because they represent many growers, the messaging was simply for product awareness. The goal was to increase awareness of American Pistachios to the show crowd including citizens from over 80 different countries.
The flights were scheduled throughout the days, and consisted of multiple hops for maximum exposure and effectiveness. The greatest sight to see was the main pedestrian thoroughfare stopping and looking up every time the blimp flew it's show circuit.
The client was very thrilled with the exposure it gained them and the impressions it received. Additionally the likability was of great notice as well, with a very positive crowd engagement.
Additional PR work included radio and TV interviews as well as on air live interviews with the official show broadcast partner. The flight crews also performed crowd PR while in the actual show on the ground as well.